DS 3 BLACK LEZARD: SLIP INTO SOMETHING STYLISH THIS AUTUMN! | Media DS International

DS 3 BLACK LEZARD: SLIP INTO SOMETHING STYLISH THIS AUTUMN!

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Thu, 28/09/2017 - 12:30
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For autumn 2017, DS Automobiles is launching a new limited edition of DS 3:  DS 3 Black Lézard.  Ever at the cutting edge of fashion, the DS city car has donned a roof covering inspired by reptile skin.      
With this chic and modern look, the car embodies the brand's "Avant-Garde" style more than ever, reflecting its savoir-faire.



A style combining tradition and modernity...designed down to the last detail

After the stylish Parisian DS 3 Inès de la Fressange at the beginning of 2017 and DS 3 Dark Side, with its radical, pure and uncluttered aesthetic, launched just before the summer, the DS brand teams have risen to the challenge of creating a new custom design for DS 3. As such, a new adhesive for the roof of the car has been created - new, both owing to the manufacturing process of the covering and in terms of its style featuring reptile scales.

Thierry Metroz, DS Styling Director: "From a stylistic perspective, we wanted a unique and modern part with a high-quality appearance. We took inspiration from the world of fashion, haute couture and leather goods to put together this DS 3 Black Lézard.”

Add the teams' expertise and the brand's ambition to this source of inspiration, and DS 3 Black Lézard is the result. "The DS 3 custom options reflect the values of the DS brand. On DS 3 Black Lézard, we have fused heritage and edginess, by featuring a roof that draws inspiration from reptile skin, but with a raised effect, which brings modernity and elegance into the mix. And it goes without saying that there is no lack of quality, with a top of the range adhesive", says Eric Apode, DS Products and Business Development VP.

Moreover, as attention to detail is a DS trademark, the "Lézard" custom design includes the roof panel, tops of doors and spoiler. And to top it all off, the model has a meticulous finish, in perfect harmony with the four bodywork colours available for this DS 3 Black Lézard - Perla Nera black, Platinum grey, Ink blue and Whisper.

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