CHANTILLY ARTS & ELEGANCE RICHARD MILLE 2017: A PRESIDENTIAL EDITION FOR DS AUTOMOBILES | Media DS International

CHANTILLY ARTS & ELEGANCE RICHARD MILLE 2017: A PRESIDENTIAL EDITION FOR DS AUTOMOBILES

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Thu, 31/08/2017 - 11:00
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A partner of Chantilly Arts & Elegance Richard Mille from the start, DS Automobiles will be taking full part in the fourth event held at the prestigious Domaine de Chantilly venue.

The winner of the Concours d'Elegance in 2016 with DS E-Tense, voted the most beautiful car, the DS brand will be defending its title on 10 September with an exceptional and unique model which has already marked French history: the Presidential DS 7 CROSSBACK. Enhanced by a creation from the Parisian fashion designer Eymeric François, DS 7 CROSSBACK will be on display alongside a model dressed in a sculptural sheath dress created specially for the event on the theme of the "French Republic". Elegance and avant-garde are the two keywords for the duo, which once again intends to play a starring role.

For this outstanding international automotive event, the DS brand will be presenting the new DS 7 CROSSBACK SUV and the limited edition launch model, DS 7 CROSSBACK La Première, to the public in an avant-première showing. On the lawns of the Chantilly gardens, visitors will also be able to admire over 20 DS and SM classical models brought together by the Amicale DS club federation and DS Heritage*. Four Presidential DS and SM cars will be in the spotlight as ambassadors of a remarkable heritage.



Chantilly Arts & Elegance Richard Mille, now an established event in the roster of world's exceptional automotive meetings, will be held on Sunday 10 September at Domaine de Chantilly. Involved since its creation, DS Automobiles is once again participating as a partner of the fourth event. The DS brand is the official transport provider of this year's show, with numerous DS 5 models on hand. But it is within the walls of the Domaine that the public will be able to fully appreciate the avant-garde spirit that has driven DS since 1955.

"For DS, the 2017 Chantilly Arts & Elégance will be presidential. We will participate to the concours d'élégance with the Presidential DS 7 CROSSBACK model alongside a creation on the theme of the 'French Republic' commissioned specially for the occasion from Eymeric François. The unique duo reflects our taste for elegance, refinement and modernity, as well as the avant-garde spirit that has driven us to pursue the history of the legendary DS from 1955. Innovation and the excellence of French savoir-faire are always at the heart of our creations. And those values will be fully on show at Chantilly!" said Yves Bonnefont, DS Automobiles CEO.

From the parade to exhibitions and special event, read on to find out more about the DS programme:

DS 7 CROSSBACK, THE SUV BY DS, IN THE SPOTLIGHT ON THE GRAND CONDÉ GROUNDS

Following its first official appearance on 14 May for the first time in public on official ceremonial duties of the 25th French president, DS 7 CROSSBACK will be continuing its debut on the grounds of the "Grand Condé" at Domaine de Chantilly.

The model will be taking part in the Concours d'Elegance in its Presidential version alongside a creation by Parisian fashion designer Eymeric François. And it will be revealed to the public at Chantilly Arts & Elegance on the Chateau's main esplanade in several versions. A few weeks ahead of launch, visitors will be the first to appreciate the savoir-faire of DS's engineers and craftsmen, expressed through the new model's charismatic design, leading-edge technologies and refined interior combining the elegance of premium materials and ultra-precise finish. Designed for avant-garde spirits, DS 7 CROSSBACK La Première – the limited edition launch model available to order in DS Stores, DS Salons and online at https://www.reservationlapremiere.ds7crossback.fr – will also be on hand for those looking to become the first to take to the wheel of the new SUV by DS.

PRESIDENTIAL DS 7 CROSSBACK ALONGSIDE DS AND SM MODELS FROM THE FIFTH REPUBLIC

With Presidential DS 7 CROSSBACK, DS Automobiles is honouring the tradition of the DS and SM cars used by the presidents of France's Fifth Republic. With the DS Heritage* parade at Chantilly, the DS brand is inviting visitors to step back in time in the company of four exceptional cars: the 1968 Presidential DS 21, the longest of its time; the 1972 open-top Presidential SM; the 1972 DS 21 Prestige, typical of the black DS cavalcades in the courtyards of the Elysée and Matignon palaces; and the Presidential DS 5 used for the investiture of 2012.

Presidential DS 7 CROSSBACK, a unique model, will be on display alongside its ancestors. The ultra-customised vehicle steps into exclusive territory with its specially commissioned open-top roof, "French Republic" signatures on its sides, and flag-holder. The black "Art Leather" interior is enhanced by "Toile de Laque" trim designed and produced by Atelier Maury a renowned Parisian gilder. The door-mirror housings and 20-inch wheels are ornamented with subtle touches of gold, demonstrating the special French savoir-faire perpetuated by these craftsmen over the centuries.

DS AUTOMOBILES AND EYMERIC FRANCOIS: A WINNING DUO

After winning the 2016 Concours d'Elegance, DS Automobiles and Eymeric François are pursuing their creative collaboration and defending their title at this year's Chantilly Arts & Elegance.

Following its outing on the paving stones of the Champs-Elysées with the new French president on board, DS 7 CROSSBACK will be taking a spin on the softer ground of Chantilly accompanied by a model dressed in an outfit created specially for the event on the theme of the "French Republic". This last will be one of the day's biggest surprises, blending elegance and Sunday-in-the-country style. Thrills are undoubtedly in store given the illustrious track record of Eymeric François! The Parisian fashion designer enhances his creations with unexpected objects that have become trademarks of his work, including needles, zips and elastic ribbons. Inspired by Paris and by the golden age of Hollywood, Eymeric François seeks to make each woman unique and legendary.

DS AND SM FANS IN ATTENDANCE AT AN EVENT THAT CELEBRATES OUTSTANDING CARS

In addition to the Presidential models – odes to French-style excellence and savoir-faire – the DS brand would not be what it is today without the outstanding heritage of the DS and SM cars that marked the 20th century!

Hence the presence at this exceptional automotive event of over 20 original DS and SM models, displayed on the lawns at Chantilly to celebrate the avant-garde spirit embodied by these vehicles. Thanks to the invaluable contribution of the Amicale DS club federation and affiliated DS and SM clubs, these classic models will brighten the day of visitors. DS 19, DS 21, DS 23, DSpecial, DS Cabriolet, DS Coupé along with SM models will be there for the pleasure of enthusiasts, who will be able to meet with their owners.

And for those who dream of taking to the wheel of a DS and having their photo taken on board, a 1968 DS 21 will be at their disposal on the main esplanade of the Château.

This will clearly be a day to remember!

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